Wikipedia does it. So does Yelp, Amazon and Digg. Millions of customers have eagerly helped to build up reviews, ratings and other content for the most popular sites on the web. CEOs, founders and VCs talk up the growing number of opportunities in cro...
On 28th Nov 2006, I was invited to speak at Dr. Michael Stefanone's Organizational Communication class on the corporate uses of social media. I titled the presentation "The Rise of Us" since it's really how organizations could tap on the collective in...
