
A documentary on the history of public relations and propaganda.
Francois Laurent parle de son livre "marketing 2.0" lors d'une matinee organisee par l'ADETEM. C'est la troisieme partie dédiee au " changement d'etat d'esprit"
On 28th Nov 2006, I was invited to speak at Dr. Michael Stefanone's Organizational Communication class on the corporate uses of social media. I titled the presentation "The Rise of Us" since it's really how organizations could tap on the collective in...
Consumer trends and global issues - keynote for Siemens client event by Dr Patrick Dixon - conference speaker on how customers are changing, lifestyles and fashions